Sustainability | Environment | HealthCare
The primary goal of this initiative is to help artisans
to sustain their traditional livelihood
Promotes traditional craft of moonj basktery
from urban Indian and International consumers
Reimagining traditional crafts with
Contemporary designs
Contemporary range of products made by
migrant artisans from North India

Impact Story
The Ujjain Papier-Mache Bird Project beautifully bridges cultural heritage with environmental advocacy. Led by Master Artisan Trilok Thakur, the initiative revives ancestral “material mimicry” techniques to transform recycled paper into lifelike bird sculptures. Supported by the Mon Ami Foundation’s Artisan Incubation Initiative, it empowers more than 25 artisans and positively impacts over 100 families, ensuring sustainable livelihoods while passing traditional skills to younger generations.
At its heart lies the Salim Ali Collection, inspired by species documented by India’s renowned ornithologist. Achieving nearly 95% anatomical accuracy, artisans craft vibrant replicas of birds such as the Indian Pitta, Golden Oriole, and Kingfisher. Using indigenous earth pigments, each sculpture combines artistry with scientific precision, elevating decorative craft into “Conservation Art.”
Aligned with UN Sustainable Development Goals 8 and 12, the project demonstrates how eco-friendly production and fair economic growth can coexist. More than mere decoration, these sculptures serve as a global benchmark for Heritage Science—advancing biodiversity awareness, community resilience, and cultural preservation.

Impact Story
Ten years ago, Ranjana Devi moved from Darbhanga to Delhi, facing the quiet weight of self-doubt in an unsupportive environment. Her life was confined to the role of a homemaker until five years ago, when she joined the Mon Ami Foundation. This partnership sparked a profound professional and personal evolution.
By mastering the intricate art of Crochet, Ranjana transformed a traditional craft into a sustainable livelihood. Today, she is far more than an artisan; she is a tech-enabled leader and a financial pillar for her family. Ranjana now manages a Self-Help Group of 12 women, ensuring quality in every handmade piece while conducting online training sessions to mentor others across India.
Her journey from a quiet life in Darbhanga to leading a digital-savvy community proves that empowerment can reshape futures. Ranjana’s story is a masterclass in resilience, showing how creativity and leadership can preserve heritage while building a blueprint for grassroots success.

Impact Story
At 45, Jyoti Mishra from Madhubani, Bihar, proudly embraces her dual role as a grandmother and artisan. Before joining Mon Ami Foundation, her crochet skills were limited to basic patterns. With guidance and training, she discovered how her craft could become more than a pastime — it could be a livelihood. Today, Jyoti earns a steady income that contributes to her family’s financial stability and ensures her youngest son’s college fees are covered.
Her journey reflects the belief that it is never too late to pursue dreams. By dedicating herself to learning and refining her skills, Jyoti transformed her craft into a source of dignity and independence. She stands as a living example of resilience, showing how perseverance and hard work can reshape lives. Through her story, Jyoti proves that handmade work is not only tradition but also a sustainable future, inspiring other women to embrace opportunities and create legacies of their own.
Impact Story

Impact Story
When the pandemic disrupted lives, 38‑year‑old Pramila Didi from Madhubani found a way forward through Mon Ami Foundation. She joined during the lockdown, determined to keep her craft alive and create a secure future for her family. With guidance and training, she not only mastered her artistry but also learned how to manage exhibitions, connect with buyers, and handle the business side of her work. Today, she runs her own stalls, earns enough to educate her children, and proudly supports her household. But her journey goes beyond personal success. Pramila has become a mentor, leading a self‑help group that encourages other women artisans to embrace sustainable practices and financial independence. By sharing her experience, she helps preserve traditional crafts while showing that handmade work can be both a livelihood and a legacy. Her story is about more than survival; it is about community, empowerment, and the belief that when one artisan rises, she can lift many others with her.

Impact Story
Bebi Didi’s journey shows how small opportunities can bring big changes. She grew up in Bihar and moved to Delhi NCR thirteen years ago. For many years, she was a homemaker, busy with household work and caring for her family. She had no experience in crafting and never imagined herself making handmade products.


Impact Story
Residing in Noida, Sarita Devi shifted from Shekpura Zila in Bihar after her marriage. Her journey with Mon Ami Foundation began nearly a year ago, marking a turning point in her life. Before this, Sarita knew only a little about sewing and stitching. It was Asha Didi, a fellow artisan, who introduced her to the world of craftsmanship.To build her skills, Sarita took offline training provided by Mon Ami Foundation. Over a month, she learned to create coasters, crocheted spiders, turtles, and more. Her determination was fueled by the desire to support her family of five: her husband, a cab driver, two sons aged 14 and 4.5 years, and a 9‑year‑old daughter. Her earnings now ensure all three children attend school.
Previously unemployed, Sarita now spends her days productively, balancing craftwork and household chores. Though her husband was initially hesitant, he now supports her wholeheartedly. Sarita mostly works from home but eagerly visits the office to learn new products.
Mon Ami Foundation is an independent, not-for-profit Trust, registered in India, with a strong focus on social responsibility. We work closely with recipient communities across rural and urban India with support from corporates, domain experts, and service providers to ensure equal participation from all stakeholders for a sustainable future!
Please visit www.craftsaq.com to buy our products online or visit any of the Partner Stores









