Mon Ami Foundation - Blogs #carbon emissions

Social ROI for CSR Projects: Is the CFO/Board Ready to Look at It?

Thu, 24 Apr 2025 15:34:51 +0530

Corporate Social Responsibility (CSR) isn’t just a warm-and-fuzzy sideline anymore—it’s a strategic powerhouse. At Mon Ami Foundation, we’ve witnessed its magic firsthand through projects like the Craft Hub in Noida. Here’s the real question: Are CFOs and boards ready to measure social return on investment (SROI)?

It’s high time we swap the narrow lens of financial ROI for a wider view - one that sees profit and purpose as partners and not merely obligations

So, what’s SROI? It’s the yardstick that measures the social, environmental, and economic value of CSR efforts. For us at Mon Ami, it’s the lives transformed by handmade treasures—like the crocheted roses made by women artisans in NCR slums - or the community pride sparked at events like Serendipity Arts Festive (catch the highlights on LinkedIn). A Harvard Business Review article makes it clear: companies weaving social impact into their DNA gain a competitive edge - think stronger brands, loyal customers, and happier stakeholders. Yet, many boards still drag their feet. Why?

Let’s break it down. CFOs are wired for hard numbers - revenue, profit margins, cost sheets. SROI, with its blend of feel-good stories and crunchy data, can feel like a foreign language. How do you put a price tag on an artisan’s newfound confidence or a cleaner planet? It takes new tools, fresh mindsets, and a dash of courage - because let’s face it, CSR investments don’t always deliver instant cash returns. A Deloitte survey found 60% of execs struggle to quantify social impact, even as 80% see it as critical to long-term success. That’s a gap begging to be bridged.

At Mon Ami, we’re not just talking the talk - we’re walking it. Our projects aren’t just workshops; they are launchpad for skills, confidence, and sustainable livelihoods. Those crocheted roses? They’re funding school fees and family dreams. Our mental wellness sessions and IT inclusion efforts (check them out on our site) go deeper, building emotional resilience and digital know-how. The payoff’s real - an MIT Sloan Management Review study shows 75% of investment execs now prioritize sustainability, yet only 60% of corporate leaders think investors notice. That disconnect? It’s our sweet spot.

So, how do we win over the number-crunchers? Start with data that sings. Track jobs created - like the 50+ artisans we’ve empowered in Noida - or carbon slashed by sustainable crafts. Pair those with financial wins, like cost savings from local sourcing. A Forbes piece suggests blending SROI with traditional metrics can boost board buy-in by 25%. Our Market Linkage partners doesn’t just sell products – they grow micro-entrepreneurs, cutting poverty while delighting buyers.

But it’s bigger than spreadsheets. SROI taps into what’s driving the world today. Consumers are voting with their wallets - Nielsen data shows 66% will pay more for brands with purpose. Investors are leaning in too a BlackRock report predicts sustainable assets will hit $53 trillion by 2025. Boards ignoring this risk being left behind, while CFOs who embrace it can future-proof their firms. Imagine a company where every rupee spent on CSR lifts communities and the bottom line - that’s the SROI promise.

Still, it’s not a solo gig. Governments can sweeten the deal with tax breaks for social impact, like India’s CSR mandates under the Companies Act. Corporates can lean on partners like us to design projects with teeth - our Craft Hub’s a blueprint. At Mon Ami, we’re not stopping at “nice to have” - we’re pushing CSR into “must-have” territory, one measurable win at a time.

SROI isn’t just about doing good - it’s about doing smart, aligning profit with a purpose that lasts. Mon Ami Foundation’s ready to team up, showing corporates how to turn goodwill into gold. Let’s explore this together - because a future that benefits all isn’t just possible, it’s profitable.

Capacity Building: The Biggest Challenges For Cluster Development

Thu, 17 Apr 2025 13:32:24 +0530

Cluster development bringing artisans or small businesses together to spark productivity and innovation feels like a golden ticket for sustainable growth. At Mon Ami Foundation, we’ve thrown our heart into this model, empowering artisans across India to thrive as a collective. But here’s the reality check: capacity building is the biggest roadblock holding clusters back. Without it, even the brightest ideas can flicker out.

Picture our Craft Hub in Noida, a vibrant project fuelled by the HCL Foundation. Artisans here craft everything from the Gifts, Accessories to Nursery and Home décor. Each piece a testament to skill and spirit. But raw materials and talent alone don’t cut it. These makers need training, tech savvy, and market know-how to turn their crafts into livelihoods. AWorld Bank blog nails it training and infrastructure are the backbone of successful clusters, yet they’re the toughest nuts to crack.

Why is capacity building such a beast? For starters, diversity is a double-edged sword. Artisans hail from all walks of life rural weavers, urban slum dwellers, seasoned pros, and raw beginners. Crafting a one-size-fits-all program? That’s a logistical jigsaw puzzle. Then there’s the resource crunch. Training demands funding, skilled facilitators, and time luxuries are often scarce in remote villages or crowded slums. And don’t get me started on technology. Our pilots with edge computing (shared on LinkedIn) hint at a digital future, but scaling that to every artisan feels like climbing Everest in flip-flops.

At Mon Ami, we’re not ones to shy away from a challenge we’re rolling up our sleeves and diving in. Our mental wellness workshops (highlighted on our website) do more than teach stitches—they build emotional resilience, helping artisans weather setbacks. Our financial and IT inclusion programs are game-changers, to equipping Artisans to sell online, manage money, and dream bigger. Once limited to local bazaars, artisans now reaching buyers nationwide thanks to digital skills. It’s all tied to SDG 8 Decent Work and Economic Growth turning self-reliance into a reality, one artisan at a time.

The stakes are high, but so are the rewards. Empowered clusters don’t just survive, they thrive, driving local economies like mini engines of change. Skilled artisans churn out higher-quality goods, tap into bigger markets, and pocket better earnings. A McKinsey report on manufacturing clusters found that training can boost productivity by up to 20%. For us, it’s personal whose earnings mean children in school and communities with hope. Our Craft Hub’s success stories like a mother who now runs her own micro-business light the way.

We believe that it’s a marathon, not a sprint. Capacity building isn’t a quick fix; it’s a long-term investment. Governments need to step up with vocational programs—think India’s Skill India initiative scaled for artisans. Corporates can pitch in with funding or mentorship, as seen in our HCL partnership. NGOs like us? We’re the glue, tailoring solutions to fit real lives. A UNIDO study shows clusters with strong training ecosystems see 30% higher growth rates - proof this works when we all pull together.

And let’s not forget the human side. Capacity building isn’t just about skills, it’s about dignity. When an artisan masters a new technique or sells her first piece online, it’s a spark of pride that ripples outward. Our edge computing trials are a glimpse of what’s possible—imagine clusters where artisans track sales, connect with buyers, and innovate in real-time. Scaling that vision takes grit, but Mon Ami’s ready for the fight.

This isn’t just a hurdle - it’s the foundation of progress. For Mon Ami Foundation, capacity building is our call to action. We’re inviting partners - corporates, governments, dreamers—to join us in strengthening artisan clusters. Together, we can turn potential into power, building a future where every cluster shines. Ready to lend a hand?

Handmade Products Online: Is it a Viable Option?

Thu, 10 Apr 2025 15:10:27 +0530

Handmade products have always had a home in the hustle and bustle of offline spaces - think vibrant bazaars, bustling craft fairs, and cozy local shops. But as the digital age picks up speed, we at Mon Ami Foundation are asking a big question: Is online a viable option for artisans? With most handmade goods still sold face-to-face, the leap to e-commerce can feel like stepping into the unknown. Spoiler alert: our journey says it’s not just viable, it’s a game-changer.

Since 2015, Mon Ami Foundation has been all about enabling artisans, helping them weave livelihoods with their crafts. For years, they sold at local markets, delighting buyers up close. Then came the pandemic, flipping the script. Suddenly, online platforms weren’t just an option, they were a lifeline. A Statista report predicts global e-commerce sales will soar to $6.4 trillion by 2025, and handmade goods are staking their claim in this digital goldmine.

Let’s zoom in on crochet flowers. These handcrafted blooms don’t just brighten homes—they carry stories of resilience from the women who make them. By taking them online, we’ve shattered geographic limits, connecting artisans in India’s slums to buyers in bustling cities and even across borders. Our offline efforts, like showcasing at the Serendipity Arts Festive (check out the buzz on LinkedIn), supercharge this digital push proving that a little in-person magic can spark big online wins.

So, why should artisans go online? First, it’s all about reach. A weaver in rural Uttarakhand can now sell to a design lover in Mumbai or New York without leaving home. Second, it’s cost-smart. Forget renting a stall or hauling goods to markets; platforms like Etsy, Amazon Handmade, or even a simple website can do the heavy lifting. Third, it’s green. Digital sales cut down on travel and packaging waste, aligning with sustainability goals like those in the UN’s SDG 12 (Responsible Consumption and Production). A Forbes piece notes e-commerce can reduce carbon footprints by up to 30% compared to traditional retail - pretty compelling, right?

But many artisans face steep hurdles - digital literacy is a big one. Not everyone knows how to snap a product photo or set up an online store. Access to tech, like smartphones or reliable internet, can be spotty too, especially in rural areas. That’s where Mon Ami rolls up its sleeves. Our capacity-building programs, like those at the Craft Hub in Noida with the HCL Foundation, weave IT inclusion into the mix. We’re helping artisans to navigate platforms, manage orders, and even market their work. The results? Stunning. As our co-founder shared onLinkedIn, these women are blooming with confidence—and their sales are following suit.

The numbers back this up. AShopify study found that 70% of handmade sellers saw revenue growth after going online, with many tapping into global markets. For Mon Ami, it’s more than profit - it’s empowerment. Online sales mean steady income for artisans, which means better education for their kids, healthier families, and stronger communities. Plus, there’s a growing appetite for authenticity - consumers crave the stories behind their purchases, and handmade goods deliver. ANielsen report shows 66% of buyers will pay more for products tied to social good. That’s a golden opportunity knocking.

Still, it’s not about ditching offline sales - it’s about blending the best of both worlds. Physical markets build trust and community; online platforms scale that magic. At Mon Ami, we’re testing this hybrid model, using events like Serendipity Arts Festive to draw eyes offline, then directing them to digital storefronts. It’s a step toward economic empowerment and sustainability, one click at a time.

Ready to dive in? Artisans, start small snap some photos, list a few items on a marketplace, or team up with us for training. Supporters, spread the word - every share helps a craft find its home. For Mon Ami Foundation, the digital frontier isn’t just viable it’s vital. Let’s explore it together, because every handmade product deserves to shine on the global stage.

Collaborating for Sustainable Business

Wed, 02 Apr 2025 12:03:13 +0530

Sustainability isn’t just a buzzword - it’s a movement reshaping how businesses operate, and at Mon Ami Foundation, we’re all in. As an independent, not-for-profit trust registered in India since 2015, we’ve learned one truth over the years: collaboration is the heartbeat of sustainable business. From empowering artisans to sparking economic growth, our work thrives when we join hands with others. It’s not just about doing good - it’s about doing good together.

Take our Craft Hub initiative in Noida, supported by the HCL Foundation. This isn’t your average project - it’s a living, breathing ecosystem where artisans, businesses, and communities grow side by side. Here, handmade products like intricately woven textiles and upcycled crafts don’t just find buyers; they fuel livelihoods and inspire sustainable practices. By partnering with corporates, NGOs, and local stakeholders, we’re showing that profitability and sustainability aren’t mutually exclusive. A Boston Consulting Group study backs this up - companies excelling in environmental, social, and governance (ESG) criteria enjoy an 11% valuation premium over their peers. That’s the magic of purpose-driven collaboration!

So, why does collaboration matter so much? Sustainable development - like hitting the United Nations’ SDG 8 (Decent Work and Economic Growth) - is a team sport. Solo efforts can only take you so far; real change demands shared resources, fresh ideas, and bold innovation. At Mon Ami, we’ve teamed up with heavyweights like A Hundred Hands, Dastkari Haat Samiti, The Serendipity Arts Foundation, to name a few, to spotlight artisan-made treasures at events (as we’ve shared on LinkedIn). These partnerships don’t just amplify our reach - they create vibrant markets for sustainable goods, proving handmade can mean big impact.

But let’s be real - it’s not all smooth sailing. Collaboration comes with its share of hiccups. Businesses chase profit margins, while NGOs like us prioritize social impact—finding common ground can feel like threading a needle in a storm. Add logistical challenges like coordinating across regions or securing funding, and you’ve got a puzzle worth solving. That’s where Mon Ami shines. We bridge the gap with initiatives that marry economic viability with social good. Our work with Offline Stores like Jhappi is a prime example - those vibrant crochet products crafted by women in NCR slums aren’t just pretty; they’re sustaining families and delighting buyers nationwide. It’s a win-win blooming from the toughest soils.

And the ripple effects? They’re huge. Collaborative efforts can reshape entire supply chains. A McKinsey report highlights how companies embedding sustainability into their core operations see improved resilience and customer loyalty. For us, it’s about more than numbers - it’s about the artisan who can now send her children to school or the community that gains pride in its craft heritage. Our mental wellness workshops, as noted on our website, tie into this too - building emotional strength alongside economic empowerment.

Want to jump in? Businesses don’t need to overhaul everything overnight. Start small: Partner with a local NGO (hint: we’re here!), invest in artisan training, or source materials sustainably. A Forbes article suggests cross-sector partnerships are key to tackling global challenges like climate change and inequality. At Mon Ami Foundation, we’re always on the lookout for collaborators who share our vision of a future where profit and purpose dance in step.

The world’s watching - consumers, too. A Nielsen survey found 66% of people are willing to pay more for sustainable brands. That’s a call to action for businesses, big and small, to lean into collaboration. Together, we can turn ideas into impact, crafting a world where commerce lifts communities rather than leaving them behind. At Mon Ami, we’re ready - how about you?

Art is about liberation; money is a mere tool - or is it?

Fri, 07 Mar 2025 18:28:45 +0530

Art is a force of liberation, a means of expression, almost a transcendental experience. Money, on the other hand, is merely a tool - a facilitator, not the end goal.

This is a widely held belief in art circles. Doing craft for the fun of it, for the joy that comes with it. The objective of earning money is not supposed to be considered as an object in that experience.

And while this can be true for a strata of society where art is treated as recreation and money is no issue, or even for a group that has leveraged well-known forms of art to make a name for themselves and made money a non-issue thereafter, a large community of artisans in India still relies on art & craft as tools to earn money- liberation may follow thereafter.

Many of these artisans that Mon Ami Foundation works with come from communities that are not financially savvy. With women forming most of this group, they have traditionally focused on the household and left all things money to the men in their families - a father, a brother, a husband, or a son. Many don’t have bank accounts either, let alone any awareness of the instruments that they can leverage to save and grow their money.

That role is slowly changing. As these artisans get exposed to the world of 'commerce' - where they make something, it sells, and they get money in return - they are getting increasingly curious about what to do with that money. I remember conducting a session with a cohort of these artisans a couple of years back, and the curiosity, as expressed through their questions, was obvious. They wanted to know how to open bank accounts, how to obtain insurance, how to earn interest, and many such activities that we take for granted.

What is Financial Inclusion for These Artisans?

Financial inclusion is more than just having a bank account. It is about access to a system where their earnings are protected, their savings can grow, and they can plan for their future without financial fear. It means providing them with opportunities to manage their income effectively, access capital, and gain financial independence.

For an artisan, financial inclusion means being able to:

Save regularly: Even small savings, when accumulated over time, create a safety net
Access banking services: From opening a basic savings account to learning about mobile banking.
Invest in their craft: Being able to reinvest earnings into better tools to support their work
Secure their future: Understanding the benefits of insurance schemes
Break the cycle of dependence: Gaining financial literacy so they are not reliant on informal, high-interest money lenders

Why Is This Important?

Financial inclusion is not just about individual artisans - it influences their household, the community they live in and on the world around them. Children get better education, healthcare becomes accessible for the family, they start sending money back to the places they come from, and it creates a ripple effect.

Beyond immediate financial security, financial inclusion also empowers artisans with a sense of ownership and confidence. When women have control over their income, they are able to prioritize what they deem as essential expenses and contribute to their households on an equal footing. Over time, this shift not only improves their quality of life but also brings them at par in the society, a society that has historically sidelined women from financial decision-making.

As more artisans enter the financial system, their collective economic activity strengthens communities, promotes entrepreneurship, and enhances overall economic wellbeing. A financially empowered artisan community is not just a step towards personal financial security - it is a building block for a more equitable society.

How Do We Achieve This?

At Mon Ami Foundation, we believe that financial empowerment is a journey, one that must be taken step by step, with patience and guidance.

1. Financial Literacy Workshops

We conduct interactive sessions to introduce artisans to the basics of money management. These sessions cover fundamental concepts such as budgeting, tracking expenses, and understanding cash flow. Simple exercises like maintaining a daily expense log and planning monthly savings goals help artisans take control of their finances.

Additionally, we introduce digital literacy as part of financial training, helping artisans understand mobile banking, digital transactions, and safe financial practices. Many artisans are unfamiliar with online payment methods, and by building their confidence in digital tools, we open doors to a wider market and financial security.

2. Bank Account Access & Support

Many artisans hesitate to visit banks due to lack of knowledge or intimidation. We work with financial institutions to simplify this process, guiding them through account opening, documentation, and usage. Our team helps artisans understand the benefits of formal banking, such as secure savings and earning interest.

We also conduct workshops in collaboration with experts who explain different banking products and how artisans can use them effectively. This ensures that artisans not only open accounts but also feel confident in using banking services independently. By removing barriers to banking access, we empower artisans to take the first step towards financial stability.

3. Encouraging Saving Habits

Through small savings groups, artisans are encouraged to set aside a fixed amount every month for a rainy day. These groups operate on the principle of collective motivation, where members hold each other accountable and celebrate milestones. Peer-driven accountability helps them stay consistent and build discipline around savings.

In addition to savings groups, we introduce artisans to structured saving instruments like recurring deposit accounts which offer secure and predictable returns. We also educate them on goal-based savings - whether for emergencies, education, or reinvesting in their craft - helping them see the long-term value of disciplined saving.

4. Capital Support

We collaborate with donors, NGOs, and Corporates to provide grants that help artisans invest in their craft. Whether it’s purchasing high-quality raw materials, upgrading tools, or setting up small home-based workshops, access to capital is essential for growth.

By providing the necessary financial backing, we ensure that artisans are not forced to rely on informal lenders who charge exorbitant interest rates, keeping them in perpetual debt. This access to financing helps artisans sustain and scale their businesses effectively.

5. Insurance Awareness

Educating artisans on health and life insurance ensures they are prepared for unforeseen events. Many low-income artisans lack access to basic insurance coverage, leaving them vulnerable to financial shocks. We work with government and private enterprises to facilitate their enrolment into insurance programs.

By ensuring that artisans have access to long-term financial safety nets, we provide them with peace of mind and the ability to plan for their future beyond daily sustenance.

A Future of Financial Freedom

Just as mastering an art form takes time, so does mastering financial independence. But with the right support, these artisans are proving that they are more than just creators - they are entrepreneurs, decision-makers, and changemakers,

As one artisan shared post my workshop, "Pehle sirf kamaana jaante the, ab humein bachana bhi aata hai."

At Mon Ami Foundation, we celebrate the power of this community of women, one that is financially included and independent. For us, financial inclusion is not just an initiative - it is a movement towards dignity, empowerment, and lasting change.

And yes, Art is indeed about liberation. Liberty to be financially independent. Liberty to prioritise expenses in the household. Liberty to choose a school for the children, hospital for the elderly, a nice day out for the family!

Liberty to be themselves. And we are committed to making it a reality for every artisan we work with.

Credit: Sameer Dubey
LinkedIn Profile

Sustainable Livelihoods for women Artisans - A Path to financial Independence

Mon, 03 Mar 2025 18:09:36 +0530

The Struggles of Women Artisans in India

In the quiet corners of India’s villages, women artisans pour their hearts into their crafts—spinning threads, shaping clay, stitching dreams. But for far too many, this labor of love doesn’t pay the bills. With no way to sell their work beyond their immediate neighbours, they’re trapped in a cycle of poverty. I’ve met women who’ve told me how they’ve had to pack up their looms and leave for cities, taking up grueling jobs as maids or labourers just to survive. It breaks my heart to think of the vibrant saris and delicate pots left behind, gathering dust, while these women lose touch with the traditions they once cherished. At Mon Ami Foundation, we believe they deserve better.

Mon Ami Foundation’s Artisan Incubation: A Sustainable Solution

Our Artisan Incubation program isn’t just a project—it’s a promise. A promise to bring hope back to these women and their crafts. We’ve built a simple, three-step model that’s already changing lives:

1.Identification: We travel to far-flung villages, sitting with families, listening to their stories, and finding artisans ready to take a leap.
2. Incubation: This is where the magic happens. We offer hands-on training—everything from refining their techniques to teaching them how to scale up production without losing quality. We even bring in designers to help them tweak their products for today’s tastes.
3. Integration: Once their work is ready, we don’t leave them hanging. We connect them to online stores, pop-up markets, and exhibitions where their creations can find a home.

Take Rani, a weaver from Uttar Pradesh. She used to make stunning shawls but had no buyers. After joining Ai, she learned how to package her work and price it fairly. Last week, she beamed as she showed me a photo of her shawl on a customer in Delhi. That’s the kind of joy we’re working for.

Why Women’s Empowerment in Crafts Matters

This isn’t just about money—it’s about dignity and legacy. When women like Samodra now finds immense joy in her work. Her once idle time is now filled with creativity and productivity, leading to a significant increase in her income. This financial boost has enabled her to send her children to school and cover household expenses more comfortably, they lift up their entire communities. Kids stay in school, homes get repaired, and hope takes root. Plus, every handwoven scarf or clay lamp keeps India’s traditions breathing, passing them down to the next generation. And let’s not forget the planet—handmade goods rely on natural materials and age-old methods, leaving a much lighter footprint than factory-made stuff. It’s a win for everyone.

Support Women Artisans Today

This Women’s Day, let’s make a choice that matters. Skip the mass-produced trinkets and pick up something handmade instead. Browse our artisans’ collections at Mon Ami Foundation—each piece is a testament to a woman’s courage and creativity. Together, we can build a future where no artisan has to abandon her craft to survive.

Celebrating Women Artisans on Women's Day - A step Towards Sustainability

Mon, 03 Mar 2025 17:54:52 +0530

Introduction

Women’s Day isn’t just a date on the calendar—it’s a moment to pause, reflect, and honor the incredible strength of women everywhere. At Mon Ami Foundation, we’re passionate about turning this celebration into action. For us, it’s not enough to applaud women’s resilience; we want to give them the tools to shape their own futures. That’s where our Artisan Incubation (Ai) initiative comes in—a program that reaches out to women artisans in India’s remote villages, helping them transform their skills into sustainable livelihoods. This Women’s Day, we’re shining a light on these unsung heroes and inviting you to join us in their journey.

The Role of Women in Traditional Crafts

A woman sitting cross-legged on the floor of her modest home, her hands moving deftly as she weaves intricate patterns into a piece of fabric. This isn’t just work—it’s a legacy handed down from her grandmother, a craft that carries the soul of her community. Across India, women have been the backbone of traditional crafts like crochet, handloom weaving, pottery, and embroidery for centuries. These aren’t just beautiful objects; they’re stories of culture, identity, and survival. Yet, too often, these artisans remain in the shadows. Without access to markets, fair prices, or even basic recognition, their talents go unnoticed, and their livelihoods hang by a thread. We’re here to change that.

How We Are Making a Difference

At Mon Ami Foundation, our Artisan Incubation program is all about meeting these women where they are and helping them rise. We start by seeking out artisans in rural communities—places where opportunity rarely knocks. Once we find them, we don’t just hand them a quick fix; we invest in their potential. Here’s how:

1. Identifying Talent: We scout villages to find women who are skilled but stuck—artisans with no way to reach buyers.

2. Skill Enhancement: We bring in trainers and designers to help them modernize their work while keeping its traditional charm intact. Think vibrant crochet bags or sleek pottery with a contemporary twist.

3. Financial Inclusion: We introduce them to cashless transactions and banking, giving them control over their earnings for the first time.

4. Market Linkages: We bridge the gap between their homes and the world, connecting them to online platforms and bustling bazaars where their creations can shine.

Take example At 45, Jyoti Mishra is a shining example of determination and resilience. Hailing from Madhubani, Bihar, Jyoti is a mother of three and a proud grandmother. Her journey with Mon Ami Foundation is a testament to the fact that age is just a number and that with dedication, one can achieve the unthinkable.

Join Us in Empowering Women

This Women’s Day, we’re asking you to do more than celebrate—join us in making a difference. Every handcrafted product you choose is more than a purchase; it’s a lifeline for a woman like Lakshmi. It’s a way to keep her family fed, her kids in school, and her craft alive for the next generation. So, as you plan your gifts or treat yourself this March, pick something handmade. Visit Mon Ami Foundation to explore our artisans’ collections—each piece comes with a story of grit, hope, and heritage. Let’s make sustainability and empowerment the heartbeat of this Women’s Day.

Crochet is about fun, colour, physical, financial and mental well-being. To more wellness!

Wed, 26 Feb 2025 17:59:02 +0530

A Special Day of Learning and Sharing at MonAmi Foundation

It was a special day for all of us. The artisans at MonAmi Foundation, the facilitator and the founders. We had a date to discuss and share our learnings on mental wellness.

The day was slow to start as the ladies came in bit by bit after finishing their morning errands at home, bank errands and take care of the younger ones who were either in exam mode or under the seasonal weather changes.

Soon the hall was buzzing with the presence of over 30 artisans ranging from 20- to 60-year-olds. And they were so there, with sparkling eyes, crochet needles and yarn. Some busy multitasking as they listen and participate and some taking the break to just listen and share. Some looked worried initially and some were happy go lucky from the word go. These women are heroines of their own lives. If you really ask, theirs is a story of resilience. Migrant women, many uneducated who moved into the city looking for work they were caught in the cycle of poverty, lack of empowerment and low self confidence a few years

back. Mostly they were home-bound and did not know how they could contribute to the financial well-being of their families.

The training and opportunity came from MonAmi, where they learnt crocheting skills and started to make beautiful handcrafted toys, dolls and crafts that are lovingly distributed all over the world. This gave them an opportunity to work from home, earn for every piece they make and save for themselves and their families. Most of the women who attended the workshop were working for a few years in this craft.

However, women are prone to carry an excessive emotional and physical burden and this can take a toll on their mental health. The workshop was to help them begin the mental reset. A tall ask, a humble beginning. Here’s what unfolded as discussions and learnings.

The Mental Stress of Work

The discussion explored the mental states with which we start a task. Some ladies shared how when they work to finish the task as quickly as possible and, in a rush, they tend to make mistakes. Sometimes hurry and rush is the cause for our stress.

Artisan: The first thing I think of while sitting down to work is how quickly can I complete this task. I don’t leave it until I finish it.

The facilitator introduced the concept of starting the piece of work with 3 deep breaths and a soft prayer that this work I do will be done beautifully. She explained how our brains function more clearly when we work mindfully giving adequate oxygen and time for cognitive processing. Less mistakes means the work gets done easily and less stress overall.

The ladies practiced by taking a few deep breaths with the out-breath being significantly longer than the in-breath. A simple hack that takes a few minutes can change the flow of the entire day.

Food and Nourishment for Mental Wellness:

It is noticed that many men and women consume addictive stimulants to counter their stress. Numerous cups of tea are an accepted norm in many households. Some artisans shared how the senior women in their homes smoke a pack of beedis through the day.

Mental wellness is also about what you consume in your body. You are what you eat and this includes all the food and drink in the house. As most of the women took care to cook home meals for their family, they may consume multiple cups of tea to refresh themselves. This aspect was discussed to make them more aware of how caffeine may be adding to their stress and also impacting their sleep.

Children spending time on gadgets is a source of stress:

This is a common stressor for all strata of society. Children and adults find an easy escape to their everyday challenges in their phones and gadgets. Post covid, most schools send work in WhatsApp class groups making it essential for children to access these devices. And soon it turns into an addiction. This is the cause for arguments in many families of all social classes.

Artisan: As the entire family including the husband is also on a gadget, how do you correct the child?

The facilitator helped them understand the reasons children seek devices. And multiple ways to unhook them gently without scolding them. The specific request to reduce gadgets is important, what is also important is how this request is delivered to the child. Children are like sensors of the mother’s heart. They know when she is angry, when she is threatening a punishment and does not mean it and when she is actually upset. They also know when she is being patient and telling them the right things in the right way. They respond only to the last statement, right things said in the right way. They also respond to good role modelling and honest parenting. The artisans listened and nodded in agreement, “Sirf sahee bolna kafee nahi hai, sahee tarah se bolna bhi zaroori hai”! And to calm yourself and say things calmly in a helpful way, it’s the same trick to take three deep breaths before speaking. It helps you pause, calm and then choose your words carefully.

Crocheting in community spaces as a way to connect and de-stress

The artisans often meet in the evenings near their homes and sit in groups to crochet together. This gives them a sense of community, a space to talk, connect and relieve their everyday stressors. Many ladies seem to enjoy this community experience and encouraged

others to join.

However, these communities can become malicious if they focus on gossip or talking about each other behind their backs.

Artisan: “Logon ko doosre ghar me kya ho raha hai, uskee zyada chinta hai. Apne ghar pe dhyan dete to kam problems hote...”

The artisan caught the essence of why people avoid communities despite their obvious social benefits. The facilitator directed the discussion towards what makes chit-chat a positive experience and how the artisans can avoid being caught in a toxic gossip circuit. The artisans also shared the mental and physical benefits they experienced while working on their crochet assignments as a community. They felt lighter, had a sense of focus and accomplishment, had better financial acumen and gained in emotional and mental well-being.

A Joyous Conclusion

The day ended on a high note as the women danced to old and new Bollywood songs like Uthe Sabke Kadam and Radhe Radhe. Their laughter and energy filled the room, reinforcing the importance of community, self-care, and joy in everyday life.

This workshop was just a small step in a much larger journey toward mental wellness. As we continue to support these artisans, we are reminded of the strength, resilience, and potential within each of them.

Written by:Dr. Srividya

Enabling Lives, Driving Progress - Partner with Mon Ami Foundation for SDG 8

Thu, 30 Jan 2025 10:19:58 +0530

Introduction

Sustainable economic growth and decent work are powerful tools to eradicate poverty and build equitable societies. The United Nations’ Sustainable Development Goal (SDG) 8: Decent Work and Economic Growth calls for inclusive and sustained economic progress while ensuring that everyone has access to productive employment. At Mon Ami Foundation, we are proud to support this mission by creating opportunities that empower individuals, uplift communities, and drive sustainable development.

Why SDG 8 Matters
Economic growth without inclusivity leaves many behind. Fair wages, safe working conditions, and access to skills are fundamental rights that fuel prosperity. Mon Ami Foundation focuses on creating ecosystems where economic activity supports human dignity, gender equality, and environmental responsibility.

How Mon Ami Foundation Drives Decent Work and Economic Growth

Skill Development and Vocational Training
We offer training programs to equip individuals with the skills needed for sustainable livelihoods. From tailoring and craftsmanship to digital literacy, we nurture talents that create long-term income opportunities.
Women and Youth Empowerment
By providing platforms for women and youth entrepreneurs, we foster a culture of independence and innovation. Our programs create micro-enterprises, enabling them to become change agents within their communities.
Sustainable Entrepreneurship
Through market linkage initiatives, Mon Ami Foundation connects local artisans and small businesses with broader markets. This approach supports fair trade, ethical business practices, and local economies.

Benefits of Partnering with Mon Ami Foundation for Economic Growth

Empowering Communities through Decent Work

Gain the satisfaction of fostering economic independence for marginalized communities.
Promote inclusive growth by supporting skill development and livelihood initiatives.

Enhancing Social Impact for Businesses

Collaborate with us to align your corporate social responsibility (CSR) strategies with SDG 8.
Strengthen your brand’s sustainability and ethical sourcing practices by working with community-driven businesses.

Accessing Sustainable, Quality Products

Partner with local artisans and entrepreneurs to source handmade, sustainable products for corporate gifting or retail.
Support fair-trade practices that ensure ethical working conditions.

Opportunities to Collaborate for Growth

CSR Partnerships: Fund skill development, entrepreneurship, and employment programs.
Market Linkage: Connect with artisan networks for sustainable product sourcing.
Business Partnerships: Co-create projects that promote innovation and decent work.

Join Us to Build a Brighter Future
Economic empowerment starts with partnership. Together, we can provide opportunities for dignified work, drive innovation, and fuel long-lasting growth. At Mon Ami Foundation, we invite businesses, NGOs, and individuals to collaborate in creating sustainable change.

By partnering with us, you can be a catalyst for progress, fostering resilience and prosperity in underserved communities while contributing to the global vision of sustainable economic development.

Let’s Grow Together
Be part of a movement that values people over profit, collaboration over competition, and sustainability over short-term gains. Let’s achieve SDG 8 together by investing in people, planet, and prosperity.

To explore partnership opportunities, visit our Partners Page.

Partnering for a Better Future – Embracing SDG 17 with Mon Ami Foundation

Wed, 22 Jan 2025 11:08:38 +0530

Introduction

In a world where global challenges grow increasingly complex, collaboration stands as the cornerstone of sustainable development. At Mon Ami Foundation, we are committed to the United Nations’ Sustainable Development Goal (SDG) 17: Partnerships for the Goals, which emphasizes the power of cooperation to build a better world. Through strong partnerships, we can multiply impact, improve lives, and foster meaningful change in communities that need it the most.

Why Partner with Mon Ami Foundation?
As an organization dedicated to social upliftment, Mon Ami Foundation works closely with businesses, non-profits, and individuals to drive impactful initiatives. We offer unique opportunities for CSR donors, service providers, and market linkage partners to create shared value and build sustainable solutions.

Benefits of Partnering with Us

Amplify Your Corporate Social Responsibility (CSR) Impact
By partnering with us as a CSR donor, your organization can:
○ Achieve CSR goals aligned with SDGs by supporting projects in education, healthcare, women empowerment, and skill development.
○ Enhance your brand reputation by showcasing a commitment to social responsibility.
○ Engage your employees in meaningful volunteering activities, promoting a culture of giving back.
Expand Market Reach through Market Linkage Partnerships
As a market linkage partner, you gain:
○ Access to ethical, community-based products created by underprivileged artisans, empowering them through fair trade.
○ Opportunities to strengthen supply chains by integrating sustainable sourcing.
○ A chance to build sustainable market ecosystems while enhancing your brand’s sustainability credentials.
Collaborate with Service Providers for Holistic Solutions
Service providers specializing in education, healthcare, and community development can:
○ Leverage our extensive grassroots network to reach marginalized communities effectively.
○ Collaborate on scalable projects that drive long-term social impact.
○ Share knowledge and innovations to create sustainable, inclusive growth models.

Opportunities to Partner with Mon Ami Foundation

● CSR Donors: Fund impactful programs in education, healthcare, and livelihoods that transform lives.
● Service Providers: Collaborate with us to deliver specialized services that benefit underserved communities.
● Market Linkage Partners: Promote fair trade and sustainable business by sourcing products from our skilled artisans and entrepreneurs.

Join Hands to Make a Difference

Partnerships are the key to creating resilient communities and achieving lasting development. At Mon Ami Foundation, we believe in the power of unity to overcome challenges and unlock potential. Together, we can harness our collective resources and expertise to inspire hope, drive innovation, and create a brighter, more equitable future for all.

Ready to join us? Connect with Mon Ami Foundation today at contact@monamifoundation.com to explore partnership opportunities and be part of the change. Let’s empower lives and build sustainable solutions – together.