Ektara as the word literally means EK TAR or 1 thread – we started this initiative reaching out to semi-skilled women in rural pockets of NCR region we are striving to provide them sustainable income.
This thread begins from the women who craft these toys to the young children who love playing with them. The thread of happiness and the circle of love is one of a kind that is growing in numbers.
We have reached out to several schools in the past few years – showcasing the project, as well, demonstrating the craft, sharing stories and story telling with these toys.
These toys are now being produced for larger stores like Fabindia and sold across India.